Marketing Major Toolkit
- Home
- Upcoming Events
- Learn More About Marketing
- Marketing Major Requirements
- Marketing Careers
- Marketing Communication Strategy
- Marketing Management
- Marketing Research & Analytics
- Product & Brand Management
- Professional Sales Management
- Retailing & E-commerce
- Student Organizations
- Jobs
- Adulting 101
- Alumni
Resources
Below is a list of resources with advice as students make their transition from college to working full-time.
-
The Defining Decade: Why Your Twenties Matter - And How to Make the Most of Them Now
Drawing from more than two decades of work with thousands of clients and students, Jay weaves the latest science of the twentysomething years with behind-closed-doors stories from twentysomethings themselves. The result is a provocative read that provides the tools necessary to take the most of your twenties, and shows us how work, relationships, personality, identity and even the brain can change more during this decade than at any other time in adulthood—if we use the time well. -
Designing Your Life: How to Build a Well-Lived, Joyful Life
Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve.
In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise. -
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
The #1 New York Times bestseller. Over 2 million copies sold!
Tiny Changes, Remarkable Results
No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.
If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. -
The Only Investment Guide You'll Ever Need
Mark Cuban: "This is the only investment book I have read that truly made sense."
For nearly forty years, The Only Investment Guide You'll Ever Need has been a favorite finance guide, earning the allegiance of more than a million readers across America. This completely updated edition will show you how to use your money to your best advantage in today's financial marketplace, no matter what your means. -
How To Talk So Kids Will Listen and Listen So Kids Will Talk
When asked “What book should I read for leadership?”, acclaimed speaker and author Simon Sinek often recommends this parenting book.
He compares parenting to organizational leadership: “Leadership is like parenting. We have to encourage our kids’ natural capacity and create space for their passions to come alive.”
- Last Updated: Jun 3, 2025 3:45 PM
- URL: https://guides.lib.uiowa.edu/c.php?g=1148391
- Print Page