Marketing Major Toolkit
Retailing & E-commerce
Students will learn about merchandise acquisition, strategic retail promotion, retail operations and supply chain management. They will also gain an understanding of cutting edge uses of technology (for example augmented and virtual reality) in retail management.
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MKTG3400 Retail StrategiesStrategies for retail site selection, store design, supply chain management, customer relationship management/customer service; merchandising management strategies for planning merchandise assortments, buying systems, buying merchandise, pricing, promotion.
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MKTG3401 Merchandise ManagementMerchandise and service mix strategies for alternative retail concepts, including various store and online formats; topics include national brands versus private label, multi-channel distribution, logistics, replenishment strategies, pricing, promotion, product assortment, store layout, and point-of-sale and in-store merchandising.
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MKTG3600 Product and Pricingreate and capture value through product and service design, including stage-gate evaluation models; implementation of pricing strategy for new products and existing product lines.
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MKTG4410 Customer Relationship ManagementAnalytical approaches to customer relationship management; issues, techniques, and terminology associated with database marketing and data mining; analysis of customer databases; assessing lifetime valuation (LTV) of customers, identifying "high potential" customers, estimating return on marketing investment, and building predictive models to estimate the probability of response to a marketing campaign.
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National Retail FederationThe NRF Student Association supports students who desire to enter the field of retailing and retail marketing by providing experiences outside of the classroom and networking opportunities for students to get immersed in the rapidly growing field of retailing.
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National Retail Federation (NRF)NRF is the world's largest retail trade association. The University of Iowa is a member of NRF. Use your uiowa.edu email address to sign up for free.
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Reengineering Retail: The Future of Selling in a Post-Digital World
Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to affect not only retailers large and small but any business with a stake in the global retail industry. -
The Everything Store
Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. -
Working Backwards: Insights, Stories, and Secrets from Inside Amazon
Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts—a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life—Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.