Marketing Major Toolkit

Marketing Careers Listed Below by Category

Although there are innumerable career paths in marketing, we have summarized some of the most popular categories. Below you will find 6 categories for careers in Marketing. Please feel free to explore each one of these as to what are careers available, who hires, what do you need to do to be prepared. There are several tabs in each of these, so take your time to learn what is right for you.

These categories are:

Marketing Communication Strategy

Marketing Management

Marketing Research & Analytics

Product & Brand Management

Professional Sales Management

Retailing & E-commerce

Some good resources to help explore careers:

YouScience Assessment
Good for students who are exploring careers and/or want to know more about their personal aptitudes (free to students).
Occupation Outlook Handbook
Job information, education requirements, and position summaries.
ONet
Job information, education requirements, and position summaries.

What can I Do With a Marketing Major?
Nicely breaks down some different areas in marketing and showcases what types of employers students might work for based on general area.