Marketing Major Toolkit
Professional Sales Management
Whether we are employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or teachers cajoling students to study, we spend our days trying to move others. Like it or not, we’re all in the business of sales. Learn how to communicate and analyze client needs, design and deliver sales presentations, and marketing through various channels,
- MKTG4200 Sales ManagementPersonal selling, management of sales force; emphasis on recruitment, selection, training of sales representatives; problems in allocation of sales effort, supervision, and control.
- MKTG4201 Professional SellingPersonal selling function in overall business strategy and professional selling process that underlies successful sales careers; emphasis on hands-on experiences in developing practical skills in sales strategy, analytics, and communications skills; students develop and make sales presentations, engage in role-playing exercises, and complete applied selling exercises as individuals or in sales teams; focus is on professional selling in a business environment, but students will also apply course concepts in other interpersonal business communications settings.
- Sales & Consulting ClubThe Sales & Consulting Club is a Tippie student organization that vows to expose, inform, and prepare students for future careers in the business world relating to sales and consulting. We provide a platform for students to learn about these careers and grow their skills in a friendly, controlled environment. These meetings are a casual way to learn from professional speakers, engage in sales workshops, and network with other students. It never hurts to develop or refine your creative selling and problem-solving skills.
- To Sell is Human
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. - Never Split the Difference
Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion. - Selling the Invisible
Selling the Invisible is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. Selling the Invisible covers service marketing from start to finish.