Marketing Major Toolkit
Marketing Management
"Marketing is driven by better. Better service, better community, better outcomes. Marketing creates culture. Status, affiliation, and people like us. Most of all, marketing is change. Change the culture, change your world. Marketers make change happen. Each of us is a marketer, and each of us has the ability to make more change than we imagined. Our opportunity and our obligation is to do marketing that we’re proud of... Marketing is the generous act of helping others become who they seek to become." - Seth Godin, This is Marketing
At their core, marketing managers use marketing to solve consumers' problems.
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MKTG3100 Marketing ResearchMarketing, research methods; role of marketing research information as a tool in management decision making.
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MKTG3200 Consumer BehaviorBehavioral and social aspects of marketing; research methods and findings from behavioral sciences, their relation to production, consumption, and marketing of products, services.
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MKTG4500 Marketing CapstoneMarketing problems of organizations; emphasis on marketing manager's role in developing, presenting goal-oriented marketing strategies; application of marketing concepts to real business situations.
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MKTG3050 Professional Preparation in MarketingOverview of alternative marketing careers; required skills and personal characteristics that drives success in these fields; hard and soft skills required in major types of marketing careers; development of a professional brand identity and strategy to find marketing internships and permanent employment opportunities; marketing's relationship to other business and organizational functions and to external environment.
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American Marketing AssociationThrough self-improvement, relationship building, and philanthropy, the American Marketing Association (AMA) gives our members a competitive advantage. We will help you progress as a marketing professional so that you will land the career of your dreams. AMA will connect you with like-minded people and send you into the workplace with real-world marketing involvement.
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Facebook CertificationSet yourself apart in digital marketing by becoming a Facebook Certified Professional.
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Google CertificationsDevelop skills you can apply right away, with e-learning courses designed by Google product experts. Learn at your own pace and get Google product certified. We recommend getting certified in Google Ads (AdWords) first.
LinkedIn Learning's personalized learning experience is available free of charge to all University of Iowa students, faculty, and staff.
With LinkedIn Learning, you can learn at your own pace and access course content anytime and anywhere. Additionally, you can choose to receive personalized course recommendations based on your interests, job title, skills, and goals.
Getting Started/Registration:
Courses are no-charge provided you enter/register via the link provided here: to register https://its.uiowa.edu/linkedin-learning
If already registered, you can use this link: https://www.linkedin.com/learning/me?u=42459020
Once on the site, there are hundreds of viable courses from SEO, Digital Marketing, Graphic Arts, to Marketing Research. We recommend spending some time reading about and select a course of interest and potential benefit to you. And, then keep going!
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Measure What Matters
Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.
In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered.
Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. -
The Innovator's Dilemma
A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.
Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.
Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.