1988 was Hayden Fry's 10th Season as the Head Coach. The Cedar Rapids Gazette reported when he was first hired he wanted to change the look for the team with "Where I come from, it's called selling the sizzle before the steak." Making a brand that the fans could be proud and excited about and symbolized success with the look of a champion before on field success began. The Pittsburgh Steelers were the dominate team in the 1970's and they also wore Black & Gold. Fry wanted a black helmet with something on it and from this idea the well-known Tigerhawk design was developed for the 1979 season.
The 1988 Corn Monument was a two sided medallion that spun with one side "Looking Back" with the cartoon Herky and the opposite side "Moving Ahead" with the Tigerhawk Logo.
The 1982 Homecoming Game was played on October 2 of that year. Per a Daily Iowan article, this coincided with the start of National Higher Education Week where the Council for the Advancement and Support of Education had a campaign called "America's Energy is Mindpower". The imagery used for this campaign was a light bulb shaped like a human head.
1989 marked the 100 years of college football at the University of Iowa. “The state university football team hereby challenges any college or other team in the State of Iowa to a game of football.” This notice appeared in the university newspaper, the Vidette-Reporter, on October 6, 1889, thus announcing the genesis of university-sanctioned intercollegiate football at the University of Iowa. Within a few days a response to the challenge came from Grinnell College. A game was agreed upon, to be played November 16 at Grinnell.