MKTG:3000 Introduction to Marketing Strategy:Company Info
A guide created for Intro to Marketing students in order to help them complete their projects.
PitchBook
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PitchBook This link opens in a new windowResearch companies, deals, investors, funds, limited partners, advisors, founders and C-suite. Company data includes startups, VC and PE-backed companies, as well as mature private and public firms
FIRST TIME USERS: please create an account using your University of Iowa email address (@uiowa.edu) and a password of your account.
Company Forecasts
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Statista This link opens in a new windowProvides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
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NetAdvantage (Standard and Poor's) This link opens in a new windowNetAdvantage offers ready access to Standard & Poor's premium content such as Industry Surveys, Stock Reports and Fund Reports.Timely features and commentary from Standard & Poor's on topics such as the economy, daily stock market activity, industry sectors, stocks, bonds, funds, and investment strategies are also available.
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Company Information
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Orbis This link opens in a new windowOrbis contains information about European, US, Canadian, South and Central American, Japanese, Chinese, and African companies, as well as banks and insurance companies. Financials, peer comparison, corporate ownership and deals are included.
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Mergent Online This link opens in a new windowGreat source for public company information,
Find: Financials, Business description, Segment analysis, History, competitors and more.
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Factiva This link opens in a new windowOffers public and private company info. Find company financials dating back 3 -5 years, find business and geographic segment revenues, and more
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Business Source Complete This link opens in a new windowFind articles in over 1200 business journals, and Marketline company reports, country analysis reports, and industry reports
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LexisNexis Academic (now called Nexis Uni) This link opens in a new windowOffers a business search engine (lower right). Find company profiles that offer business description, 5 years of financials, and company hierarchy. Includes private and public company profiles.
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PrivCo This link opens in a new windowUSERS MUST create a login to use resource. Database of financial data on major privately-held companies. Includes private financials and revenues; private M&A deals and deal multiples, private firm valuations, VC funding, private equity deal history; and private and family ownership data.
Need Help? Contact Willow
Willow Fuchs
she / her / hers
Contact:
Pomerantz Business Library
319-335-3077
Website
319-335-3077
Subjects: Business and Economics
