MKTG:3000 Introduction to Marketing Strategy:Consumer Info

Guide content supports the teaching and research goals of multiple departments on campus. Content represents a non-exhaustive selection of essential resources and tools for engaging a wide range of backgrounds and viewpoints.

Pomerantz Biz Library Resources

MarketResearch.com Academic

MarketResearch.com Academic has great reports that include demographic information.

RKMA Market Research

Consumer info sources

Mintel
Offers research reports covering European, UK-specific, and US consumer markets. The reports analyse market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. The reports are supplemented by brief digests of relevant recent events, UK and US demographic and economic statistics and useful lists. Coverage is 2001 to date.
Statista
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
MarketResearch.com Academic
Access to extensive, detailed market research reports.
Passport (Consumer Industries)
Passport is Euromonitor International’s global market analysis software platform, which analyses the industry in countries around the world. It monitors industry trends and gives strategic analysis and a market size and market share database for products across all key countries.

Demographics

US Census
Use American FactFinder for population, housing, economic, and geographic data and the State and County Quick Facts database for statistical profiles of states, counties and select cities.
Explore Census Data
Census Business Builder
The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.
QuickFacts
State Data Center of Iowa
Find population, housing, business, and government statistics about Iowa, including data from the U.S. Census Bureau, Iowa state agencies, and other state and federal sources
Iowa Economic Development

SimplyAnalytics
Find census data and market research data.
Social Explorer
Social Explorer is an online research tool designed to provide quick and easy access to historical census data and demographic information. It creates fast, intuitive, and appealing maps and reports to help users visually analyze and understand demography and social change throughout history. The site currently includes the entire US Census history from 1790 to 2000, all annual updates from the American Community Survey, and the Religious Congregations and Membership Study from 1980 to 2000.
Users may wish to create an individual account to save maps and other features in Social Explorer.