MKTG:3000 Introduction to Marketing Strategy:Consumer Info
A guide created for Intro to Marketing students in order to help them complete their projects.
Pomerantz Biz Library Resources
MarketResearch.com Academic
MarketResearch.com Academic has great reports that include demographic information.
Consumer info sources
-
Mintel This link opens in a new windowOffers research reports covering European, UK-specific, and US consumer markets. The reports analyse market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. The reports are supplemented by brief digests of relevant recent events, UK and US demographic and economic statistics and useful lists. Coverage is 2001 to date.
-
Statista This link opens in a new windowProvides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
-
MarketResearch.com Academic This link opens in a new windowAccess to extensive, detailed market research reports.
-
Passport (Consumer Industries) This link opens in a new windowPassport is Euromonitor International’s global market analysis software platform, which analyses the industry in countries around the world. It monitors industry trends and gives strategic analysis and a market size and market share database for products across all key countries.
Demographics
-
US CensusUse American FactFinder for population, housing, economic, and geographic data and the State and County Quick Facts database for statistical profiles of states, counties and select cities.
-
Census Business BuilderThe Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.
-
State Data Center of IowaFind population, housing, business, and government statistics about Iowa, including data from the U.S. Census Bureau, Iowa state agencies, and other state and federal sources
-
Social Explorer This link opens in a new windowSocial Explorer is an online research tool designed to provide quick and easy access to historical census data and demographic information. It creates fast, intuitive, and appealing maps and reports to help users visually analyze and understand demography and social change throughout history. The site currently includes the entire US Census history from 1790 to 2000, all annual updates from the American Community Survey, and the Religious Congregations and Membership Study from 1980 to 2000.
Users may wish to create an individual account to save maps and other features in Social Explorer.
Need Help? Contact Willow
Willow Fuchs
she / her / hers
Contact:
Pomerantz Business Library
319-335-3077
Website
319-335-3077
Subjects: Business and Economics