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MKTG:3000 Introduction to Marketing Strategy:Industry & Market Research
A guide created for Intro to Marketing students in order to help them complete their projects.
Find Market Share data
Search Market Share Reporter for market share data on a product or company.
Industry Classification / Hierarchy
Check the NAICS search to clarify how the industry you are researching is classified, labled and structured.
This site is a free site from the US Government. It also offers data on many industries and sub-industries.
Industry & Market Research
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IBISWorld This link opens in a new windowBusiness reports in four categories: industry market research, industry risk ratings, company research, and economic and demographic data. US, Global, and China coverage.
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Mintel This link opens in a new windowOffers research reports covering European, UK-specific, and US consumer markets. The reports analyse market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. The reports are supplemented by brief digests of relevant recent events, UK and US demographic and economic statistics and useful lists. Coverage is 2001 to date.
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Passport (Consumer Industries) This link opens in a new windowPassport is Euromonitor International’s global market analysis software platform, which analyses the industry in countries around the world. It monitors industry trends and gives strategic analysis and a market size and market share database for products across all key countries.
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MarketResearch.com Academic This link opens in a new windowAccess to extensive, detailed market research reports.
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Statista This link opens in a new windowProvides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
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Business Source Complete This link opens in a new windowRECOMMEND USING CHROME; Business Source Complete provides full text for scholarly business journals and other sources, including full text for peer-reviewed business publications. Coverage includes virtually all subject areas related to business. This database provides full text (PDF) for top scholarly journals dating as far back as 1922. This database is updated daily.
Need Help? Contact Willow
Willow Fuchs
she / her / hers
Contact:
Pomerantz Business Library
319-335-3077
Website
319-335-3077
Subjects: Business and Economics