Academic Engagement Dashboard: Marketing
Marketing Checklist
External Communication
- University Events Calendar Posts (directions) - login (do it yourself by following directions, or work with Carolyn using the directions as a template)
- Libraries Blog - https://blog.lib.uiowa.edu/
- Social Media (Remember, tag your posts for a more powerful reach)
- Digital Signs within the Libraries and around campus (Look for links on the Communication Sharepoint site under 'Self-Service')
- Mass Mail ITS - Dispatch
- Requesting a Mass Mailing - step-by-step - https://its.uiowa.edu/support/article/3804
- Bindings - for alumni and Libraries Supporters (an updated link will be needed once this moves to Janeway)
- Iowa Now
Internal Communication
- Sharepoint - Upcoming Library Events calendar and Library News
- ICYMI
Best Practices
Best Practices
1. Look at marketing with a DEIA lens
2. Use Canva to create visually striking elements.
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Using Canva to create imagesDirections created by Libraries Comms to help us maintain a consistent look across our site. I believe they want people to have some training in Canva so you can follow this process and keep the workflow smooth for everyone. We share a username and password for Canva. Let Cathy know if you need it.