COMM 2064: Media, Advertising, and Society: Finding Advertisements Using Library Databases
Guide content supports the teaching and research goals of multiple departments on campus. Content represents a non-exhaustive selection of essential resources and tools for engaging a wide range of backgrounds and viewpoints.
Periodicals in Library Databases
Advertisements in Library Databases
We have many periodicals in our library databases, including periodicals that were active from 1920-1940! Those databases contain complete versions of periodicals (complete with advertisements) that you can browse through. Check out a few of them below!
- The National Geographic (1888-Present)
- Articles deal with interesting people, places, customs, activities and nature on a worldwide scale. Also covers National Geographic Society expeditions and discoveries.
- The New Yorker (1925-Today)
- A popular weekly magazine. Contains journalism, fiction, criticism, essays, and cartoons.
- Liberty Magazine (1924-1950)
- Liberty: A Weekly for Everybody was founded Joseph Patterson, publisher of the New York Daily News and Robert McCormick, publisher of the Chicago Tribune. From its inception, they set out to make the magazine more topical, daring, and exciting than any competitors.
- The Vogue Archive (1892-Today)
- A complete searchable archive of American fashion magazine Vogue, from the first issue in 1892 to the current month.
- The Saturday Evening Post (1931-Today)
- One of the most popular magazines in America until the 1960s. Contains fiction, non-fiction, and cartoons.
- Time Magazine Archive (1923-2000)
- Famous American news magazine. Contains journalism and criticism.
- Good Housekeeping (1916-1950)
- Historic American women's magazine. Contains journalism and literary work.
- The Economist (1843-Present)
- The Economist presents the worlds political, business, scientific, technological, and cultural developments and the connections between them
- Esquire Magazine Archive (1933-2014)
- Award-winning American men’s magazine. Contains articles about politics, men’s fashion, entertainment, fiction, and pop culture.
- Life Magazine Archive (1936-2000)
- Extensive collection of the famed photojournalism magazine, spanning its very first issue in November, 1936 through December, 2000 in a comprehensive cover-to-cover format.
- The Times (1785-2007)
- Very long-running daily newspaper, based in London. Contains world events and journalism.
- Fortune Magazine Archive (1930-2000)
- Long-running business magazine focused on news and analysis of both American and, later, international business, economics, technology, and industry.
- Forbes Archive (1917-2000)
- Important business magazine that focuses on business leaders, politics, entertainment, technology, communication, culture, and style.
- Foreign Affairs (1922-Present)
- Reviews current events as they affect US relations worldwide, focusing on international, political, commercial and cultural relations.
- Architectural Digest Archive (1922-2011)
- A vibrant monthly celebration of international design talents focusing on art, design, and architecture.
- Sur Digital Archive (1931-1992)
- Sur (South) was the magazine and publishing house founded by Victoria Ocampo and had enormous influence in the Spanish-speaking literary world.
- Financial Times Historical Archive (1888-2016)
- The Financial Times Historical Archive delivers the complete searchable run of the world's most authoritative daily business newspaper.
- Sports Illustrated Magazine Archive (1954-2000)
- Popular sports magazine that chronicles the weekly events in the world of sports.
Useful Reference Sources
Useful Reference Sources
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A Word from Our Sponsor
by
Call Number: Click on the title to go to the ebook!ISBN: 0823253716Publication Date: 2013-12-01During the "golden age" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced "Kraft Music Hall" for Kraft; Benton & Bowles oversaw "Show Boat" for Maxwell House Coffee; and Young & Rubicam managed "Town Hall Tonight" with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences' desire for entertainment and advertisers' desire for sales, admen combined "showmanship" with "salesmanship" to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
