ENTR:3200 Entrepreneurial Marketing
Offers links to web sites and materials that will be useful for students enrolled in Entrepreneurial Marketing
- Welcome
- Industry & Market Research Reports
- Local market info
- Articles
- Business Plans
- YouTube Tutorials This link opens in a new window
- Citing Business Sources This link opens in a new window
Librarian
Willow Fuchs
she / her / hers
Contact:
Pomerantz Business Library
319-335-3077
Website
319-335-3077
Subjects: Business and Economics
Biz Library Resources
Slides
Guide content supports the teaching and research goals of multiple departments on campus. Content represents a non-exhaustive selection of essential resources and tools for engaging a wide range of backgrounds and viewpoints.
Welcome
Welcome to the Entrepreneurial Marketing course guide. Use the links and materials on this guide to find info for your project. To navigate use the links below or the left navigational bar (note: the left has subcategory links).
Remember that we are here to help, so if you have questions send us an e-mail or give us a call.
Kim Bloedel
319-335-3077
Tips for the Research Process
- If you are new to an industry or market, start with industry reports that focus on the national or global environment. These reports focus on the "big picture" in which a business operates. The reports offer info on industry trends, outlook, revenues and more.
**Useful sources include IBISWorld, Mintel, and Market Research Academic (see the industry and Market tab on this guide)
- Great sources for consumer behavior information are Mintel and Marketresearch Academic. These sites offer info at the global or national level. If you need consumer preference info at a local level try SimplyAnalytics(see local info tab on this guide).
- If you would like to find a list of companies in an industry and filter to the state, city or country level, two great sources are Lexis Nexis Academic and Simply Map --which includes this info in the Points feature.
Industry Qs
- Last Updated: Jun 2, 2025 11:37 AM
- URL: https://guides.lib.uiowa.edu/ENTR3200
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Subjects: Business Course Guides, Entrepreneurship, Marketing
Tags: business_course_guides