JMC:3175:0exw Gender & Mass Media: Finding Advertisments
Finding Advertisements
The good news? Advertisements are all around us. Non-stop.
The overwhelming news? Advertisements are all around us. Non-stop.
Digital marketing companies estimate that the average person is exposed to between 4,000-10,000 ads per day! Whether it is a pop-up while you are on-line, product ads in your social media feed, billboards, print ads, ads interrupting your podcast or radio listening, or flyers in the mail - ADS ARE EVERYWHERE!
- If you are looking for print advertisements, browsing magazines can be a great way to start (see the box on the right below).
- Keep reading to find advertisements or commercials online.
Finding Ads Online
Linked below are sources for finding video-based ads. Some of the sites include information about the companies that created the ad, the reach of the ad, and awards it may have won.
Ads of the World (AOTW for short) is part of the Clio Network of sites that celebrates creativity, inspires a competitive marketplace of ideas, and fosters meaningful connections within the creative community.
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.
Since 1999, AdForum has provided advertising agencies and production companies a digital space to showcase their creative work and talents to brands and prospective new business partners.
Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. *Please note, they get their data from iSpot TV but have market/agency information as well.
Search a client/product's name, campaign name, or specific product. Also check the client/product's channel for commercials.
The Shorty Awards was founded in 2008 as the first award show to honor social media.
Established in 1996 during the Web’s infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS)—a 2000+ member judging body.
Adweek is the leading source of news and insight serving the brand marketing ecosystem. Information about agencies and marketing topics can be found here.
Finding Ads in Magazines
The University of Iowa Libraries has a variety of popular press magazines that you can utilize. They are pretty easy to find if you follow these tips.
Tips:
- The easiest resource to look at online - and place to physically browse current issues - is The Perch. This space is located on the 1st Floor of Main Library between the reference alcove and the New Book area. There is an online guide for the magazine holdings in The Perch so you can browse titles at your convenience!
- Looking to see how the article actually appeared in the magazine? Select "Full Text - PDF" - if it is available. It won't always be an option but use it if you can. Some magazines, like the New Yorker and Smithsonian, allow for a full browse of the issues.
- Found a print ad and wondering what to do next? The advertisement will almost never show the name of the company that created the ad. To find that, Google (or your search engine of choice), will be the best place to start. Then, you can search for information on the company through the resources listed in the "Finding Advertisements Online" box above.
The Perch:
