Marketing - HSS & UED Dashboard - Guides at University of Iowa

Marketing Checklist

External Communication

University Events Calendar Posts (directions) - login (do it yourself by following directions, or work with Carolyn using the directions as a template)
Libraries Blog - https://blog.lib.uiowa.edu/
Social Media (Remember, tag your posts for a more powerful reach)
Digital Signs within the Libraries and around campus (Look for links on the Communication Sharepoint site under 'Self-Service')
Mass Mail ITS - Dispatch
- Requesting a Mass Mailing - step-by-step - https://its.uiowa.edu/support/article/3804
Bindings - for alumni and Libraries Supporters (an updated link will be needed once this moves to Janeway)
Iowa Now

Internal Communication

1. Look at marketing with a DEIA lens

2. Use Canva to create visually striking elements.

Using Canva to create images
Directions created by Libraries Comms to help us maintain a consistent look across our site. I believe they want people to have some training in Canva so you can follow this process and keep the workflow smooth for everyone. We share a username and password for Canva. Let Cathy know if you need it.