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Communication Studies: Advertisements

General resource for Communication Studies

Finding Advertisements

We are constantly bombarded with advertisements in our daily life but finding them for scholarly work can be intimidating. To narrow your search for advertisements, ask yourself a few questions before you start:

  • Time period: Which years do you want to find advertisements from?
  • Type of media: What advertising format are you looking for? Newspaper? Magazine? Radio? Television? Internet?
  • Company or specific product: Do you want advertising over time for a company or specific ads for certain lines or products? 

The resources below will help you find advertisements, both historic and current. 

Advertising Collections on the Web

Other Web Resources

Databases and Periodicals

Subject Guides at the University of Iowa