Subject Guides: Market Research: Market Research Reports & Stats

Researching a Sports product?

Search the Sports Business Research Network (SBRnet)

(Hawk ID & pw required)

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[Formerly Advertising REDBOOKS.com] Search the premier service winmo by company, brand, agency, and more. Gain access to over 200,000 international ads and case studies.

FY Seminar

Kim's slides

Market Research Databases (Hawk ID and pw required)

Passport (Consumer Industries)
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--Great global source for consumer goods--includes sales by product category, company and brand shares, channel distribution.

Mintel Reports
-Includes consumer market reports by Mintel Analysts
--Some reports include brand share and company share data

Statista
Offers statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries (from the site.)
Great source for consumer data, product data, and brand share.

MarketResearch Academic
-Offers extensive, detailed market research reports from leading sources - Kalorama Information, Packaged Facts, MarketLooks, Icon Group International and Specialists in Business Information
SimplyAnalytics
--Includes Media Mark Survey data of the American Consumer.
-- Enables retrieval of data at the various geographic levels (national, state, city etc.)
Market Share Reporter
--Find market share data for companies and products.

Business Source Complete
Find industry and market research reports. In addition, BSC also offers access to articles from journals, trade magazines and news papers.
IBISWorld
- This link opens in a new window
Includes industry market research reports by IBISWorld analysts.
- Find industry sales and revenues
-Find market forecasts
--Company market share info
--Market segmentation

Richard K. Miller Market Research Handbooks (Most Recent)

The most recent editions of these handbooks are now accessible as eBooks directly from the publisher. Click here to access the collection or view the handbooks directly below. Older editions (including additional markets) can be accessed here or in the box below.

Richard K. Miller Market Research Handbooks (Hawk ID & pw required)

The links below will take you directly to the handbook record for the older versions, available through Ebsco. You may need the most recent version of Adobe PDF Reader to view the chapters. Click here for download info.