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MKTG:3100 Marketing Research: Market Research

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Market Research Databases (Hawk ID and pw required)

Richard K. Miller Market Research Handbooks (Most Recent)

The most recent editions of these handbooks are now accessible as eBooks directly from the publisher. Click here to access the collection or view the handbooks directly below. Older editions (including additional markets) can be accessed here or in the box below.

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Kim Bloedel
Pomerantz Business Library
Office: C342 PBB