MKTG:3100 Marketing Research
Business Library
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Slides
Guide content supports the teaching and research goals of multiple departments on campus. Content represents a non-exhaustive selection of essential resources and tools for engaging a wide range of backgrounds and viewpoints.
Market Research Databases (Hawk ID and pw required)
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IBISWorld This link opens in a new window--Includes industry market research reports by IBISWorld analysts
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MarketResearch Academic--Offers extensive, detailed market research reports from leading sources - Kalorama Information, Packaged Facts, MarketLooks, Icon Group International and Specialists in Business Information
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SimplyAnalytics This link opens in a new window--Includes Media Mark Survey data of the American Consumer.
-- Enables retrieval of data at the various geographic levels (national, state, city etc.) -
Statista This link opens in a new windowFrom the site: aggregates statistical data on over 600 international industries from more than 18,000 sources, including market researchers, trade organizations, scientific journals, and government databases.
Richard K. Miller Market Research Handbooks (Most Recent)
Richard K. Miller Market Research Handbooks Archive (Hawk ID & pw required)
The links below will take you directly to the handbook record for the older versions, available through Ebsco. You may need the most recent version of Adobe PDF Reader to view the chapters. Click here for download info.