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Entrepreneurship

Tips for the Research Process

If you are new to an industry or market, start with industry reports that focus on the national or global environment. These reports focus on the "big picture" in which a business or service operates. Perhaps your business or service falls under two or three different industries. You will want to be creative with this and explore through an entrepreneurial mindset.

The reports offer information on industry trends, industry outlook and projection, revenues, key players, and more. Useful sources include IBIS World, Mintel and Market Research Academic. Great sources for consumer behavior information are Mintel and Statista. 

Some questions to ask yourself:

  • How is the market segmented?
  • What is the five year sales history for the industry?
  • What are the trends in an industry?
  • Who are the key players in the industry?

Industry Info Databases

Use the following databases to find information on industry trends, key players, industry ratios & statistics, forecasts and more. 

Watch the accompanying videos for more help.

Market Research Databases

Use the following databases to find market research reports, market share data, and consumer market reports.