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Perhaps these quick Flash tutorials can help you search the Market Research databases:
Researching a Sports product?
Interested in the Advertising Industry?
Search Advertising Redbooks for Ad and Marketing agencies. Search by agency or advertiser name, region, specialty, or for contact name by job title. Hawk ID and pw required to access subscription.
Market Research Databases (Hawk ID and pw required)
- IBIS World
--UI Access Only
--Includes industry market research reports by IBISWorld analysts - MarketResearch Academic
--UI Access only
--Offers extensive, detailed market research reports from leading sources - Kalorama Information, Packaged Facts, MarketLooks, Icon Group International and Specialists in Business Information - Mintel Reports --UI Access Only
--Includes consumer market reports by Mintel Analysts - Business Monitor Online
--offers in-depth market research reports on 175 global markets and major industry sectors. - SimplyMap --Includes Media Mark Survey data of the American Consumer.
-- Enables retrieval of data at the various geographic levels (national, state, city etc.)
Richard K. Miller Market Research Handbooks (Hawk ID & pw required)
(University of Iowa access only)
--Note: These handbooks are accessible through Business Source Complete. The links below will take you directly to the handbook which will be divided up into chapters. You may need the most recent version of Adobe PDF Reader to view the chapters. Click here for download info.
- Architectural/Engineering/Construction 2007
- Beverages 2008
- Casinos 2008
- Consumer Behavior 2009
- Consumer Healthcare 2008
- Entertainment, Media & Advertising 2009
- Gaming & Wagering 2007
- Home Décor & Furnishings 2006
- Hotels & Resorts 2008
- Retail Business 2006
- Retail Real Estate & Site Selection 2006
- Sporting Goods 2006
- Toys & Video Games 2006
Subject Guide |
Kimberly Bloedel
Description
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