In this annual annotated guide, you'll discover 21,190 listings of live and print sources of information designed to facilitate the start-up, development and growth of specific small businesses, as well as more than 26,000 similar listings for small business topics.
It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to examine how this simple trading principle can be applied by any individual in any private or public sector organization using the concept of entrepreneurial marketing, across all aspects of the marketing process.
Everything you need to know about preparing a business plan. This guide covers: how to analyze the market, customers and competitors, and the business environment; how to model the business and prepare financial statements; how to examine and explain strategic options; risk analysis; funding issues; the executive summary; how to put your plans into practice