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MGMT:2100 Introduction to Management: Market & Industry Info

Not sure about the Industry Classification?

Check the NAICS search to clarify how the industry you are researching is classified, labled and structured.

US Census NAICS Search

This site is a free site from the US Government.  It also offers data on many industries and sub-industries.

Market Research

Use the following databases to find market research reports, market share data, and consumer market reports.

Industry Info Databases

Use the following databases to find information on industry trends, key players, industry ratios & statistics, forecasts and more. 

Watch the accompanying videos for more help.

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Willow Fuchs
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Pomerantz Business Library
319-335-3077
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