Food for Thought: The Business of Fast Food and Cola Companies
Scroll to see infographics, books and reports on the fast food industry
Fast Food Nation by Eric SchlosserNew York Times Bestseller, With a New Afterword “Schlosser has a flair for dazzling scene-setting and an arsenal of startling facts . . . Fast Food Nation points the way but, to resurrect an old fast food slogan, the choice is yours.”—Los Angeles Times In 2001, Fast Food Nation was published to critical acclaim and became an international bestseller. Eric Schlosser’s exposé revealed how the fast food industry has altered the landscape of America, widened the gap between rich and poor, fueled an epidemic of obesity, and transformed food production throughout the world. The book changed the way millions of people think about what they eat and helped to launch today’s food movement. In a new afterword for this edition, Schlosser discusses the growing interest in local and organic food, the continued exploitation of poor workers by the food industry, and the need to ensure that every American has access to good, healthy, affordable food. Fast Food Nation is as relevant today as it was a decade ago. The book inspires readers to look beneath the surface of our food system, consider its impact on society and, most of all, think for themselves. “As disturbing as it is irresistible . . . Exhaustively researched, frighteningly convincing . . . channeling the spirits of Upton Sinclair and Rachel Carson.”—San Francisco Chronicle “Schlosser shows how the fast food industry conquered both appetite and landscape.”—The New Yorker Eric Schlosser is a contributing editor for the Atlantic and the author of Fast Food Nation, Reefer Madness, and Chew on This (with Charles Wilson).
Call Number: Main Library (TX715 .S2968 2001
Publication Date: 2012-03-13
Coca Cola Commercial from 1960s
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Book@the Biz Lib
The Sign of the Burger by Joe L. Kincheloe"I didn't want to remain a hick from the mountains... In my cultural naivete I saw McDonald's as a place somehow where modern culture capital could be dispensed. Keeping these memories in mind as years later I monitored scores of conversations about the Golden Arches in the late 1990's, it became apparent that McDonald's is still considered a marker of a modern identity." So begins a complicated journey into the power of one of the most recognizable signs of American capitalism: The Golden Arches. The Sign of the Burger examines how McDonald's captures our imagination: as a shorthand for explaining the power of American culture; as a symbol of the strength of consumerism; as a bellwether for the condition of labor in a globalized economy; and often, for better or worse, a powerful educational tool that often defines the nature of culture for hundreds of millions the world over. While many books have offered simple complaints of the power of McDonald's, Joe Kincheloe explores the real ways McDonald's affects us. We see him as a young boy in Appalachia, watching the Golden Arches going up as the--hopeful--arrival of the modern into his rural world. And we travel with him around the world to see how this approach of the modern affects other people, either through excitement or through attempts at resisting McDonald's power, often in unfortunate ways. Through it all, Kincheloe makes clear, with lucidity and depth, the fact that McDonald's growth will in many ways determine both the nature of accepting and protesting its ever-expanding presence in our global world. Author note: Joe L. Kincheloe is Professor of Education at Brooklyn College, and is co-editor, most recently, of Kinderculture: The Corporate Construction of Childhood.
Call Number: Marvin A. Pomerantz Business Library TX945.5.M33 K57 2002
Publication Date: 2002-04-25
Book@ the Biz Lib
New Economics of Fast Food by Robert L. EmersonBUSINESS/ECONOMICS
Call Number: Marvin A. Pomerantz Business Library (TX945 .E65 1990 )
Publication Date: 1990-08-01
Big Mac: The Unauthorized Story of McDonald's by Max Boas
Call Number: Main Library (HD9009.M3 B6 1977 )
Publication Date: 1977-06-07
Book@The Biz Lib
Was There a Pepsi Generation Before Pepsi Discovered It? by Stanley C. Hollander; Richard Germain"Was there a Pepsi Generation before Pepsi discovered it? Stanley Hollander and Richard Germain's fascinating look at marketing campaigns of the past reveals how early marketers identified and actively promoted their products and services to an influential market segment - youth." "Today, the Pepsi Generation represents consumers whose purchasing power will influence market position long after they've turned 25. Not a creation of the 1960s, this group was also important to yesterday's marketers, who targeted youth as a distinct market more than a hundred years ago." "Beginning with 19th century campaigns aimed at 15-24-year-old consumers, this book traces the roots and development of youth marketing. Hollander and Germain explain how youth has been effectively - and not so effectively - reached through distinct product lines and youth-oriented advertising, contests and games, special promotions, and direct mail. This book also highlights the "youth appeal" of early campaigns, revealing how young and old - drawn by the allure or image of youth - become lifetime customers." "Early campaigns across a range of products and services - cosmetics, fashion, bridal wear, cigarettes, sporting goods, entertainment, churches, colleges, and the military - illustrate how youth marketing grew gradually during the late 19th century, took hold in the "flapper" era of the 1920s, and was a firmly established marketing practice by the beginning of World War II." "An important contribution to the field of marketing, this book will help marketers, researchers, and students understand and market successfully to today's and tomorrow's Pepsi Generations."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Call Number: Marvin A. Pomerantz Business Library HF5415.127 .H65
Publication Date: 1992
Book@the Biz Lib
Fast Food, Fast Talk by Robin LeidnerAttending Hamburger University, Robin Leidner observes how McDonald's trains the managers of its fast-food restaurants to standardize every aspect of service and product. Learning how to sell life insurance at a large midwestern firm, she is coached on exactly what to say, how to stand, when to make eye contact, and how to build up Positive Mental Attitude by chanting "I feel happy! I feel terrific!" Leidner's fascinating report from the frontlines of two major American corporations uncovers the methods and consequences of regulating workers' language, looks, attitudes, ideas, and demeanor. Her study reveals the complex and often unexpected results that come with the routinization of service work. Some McDonald's workers resent the constraints of prescribed uniforms and rigid scripts, while others appreciate how routines simplify their jobs and give them psychological protection against unpleasant customers. Combined Insurance goes further than McDonald's in attempting to standardize the workers' very selves, instilling in them adroit maneuvers to overcome customer resistance. The routinization of service work has both poignant and preposterous consequences. It tends to undermine shared understandings about individuality and social obligations, sharpening the tension between the belief in personal autonomy and the domination of a powerful corporate culture. Richly anecdotal and accessibly written, Leidner's book charts new territory in the sociology of work. With service sector work becoming increasingly important in American business, her timely study is particularly welcome.
Call Number: Marvin A. Pomerantz Business Library HD8039I482 U65 1993
Publication Date: 1993-08-04
Burger Chains with the Best Fries (From Statista)
For God, Country, and Coca-Cola by Mark PendergrastFor God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the companyand of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the worldthis is business history at its best: in fact, The Real Thing.”
Call Number: Marvin A. Pomerantz Business Library HD9349.S634 C674
Publication Date: 1993
Book@ Main Lib Special Collection
Hamburger Heaven by Jeffrey TennysonThe humble hamburger gets its just due in the colorful anecdotes and artwork, warm words of praise and wild, whimsical works of pop art and photography loaded into this sumptuous tribute. I cannot think of a single fact that would have improved the book.--Richard McDonald, founder of McDonald's.
Produced by Alexander Marengo, in Design Classics, 2 (London, England: British Broadcasting Corporation (BBC), 1987), 24:56 mins
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Chew on This by Eric Schlosser; Charles WilsonKids love fast food. And the fast food industry definitely loves kids. It couldn't survive without them. Did you know that the biggest toy company in the world is McDonald's? It's true. In fact, one out of every three toys given to a child in the United States each year is from a fast food restaurant. Not only has fast food reached into the toy industry, it’s moving into our schools. One out of every five public schools in the United States now serves brand name fast food. But do kids know what they’re eating? Where do fast food hamburgers come from? And what makes those fries taste so good? When Eric Schlosser’s best-selling book, Fast Food Nation, was published for adults in 2001, many called for his groundbreaking insight to be shared with young people. Now Schlosser, along with co-writer Charles Wilson, has investigated the subject further, uncovering new facts children need to know. In Chew On This, they share with kids the fascinating and sometimes frightening truth about what lurks between those sesame seed buns, what a chicken ‘nugget’ really is, and how the fast food industry has been feeding off children for generations. Featuring cover art by M. Wartella.
Call Number: Special Collections Szathmary Collection (TX370 .S35 2006 )
Publication Date: 2006-05-10
Book@the Biz Lib
Fast Food, Fast Track by Jennifer Parker TalwarHailing from China, the Caribbean, Latin America, and India, a colorful sea of faces has taken its place behind one of the most ubiquitous American business institutions the fast-food counter. They have become a vital link between the growing service sector in our cities’ ethnic enclaves and the multi-billion dollar global fast-food industry.For four years, sociologist Jennifer Parker Talwar went behind the counter herself and listened to immigrant fast-food workers in New York City’s ethnic communities. They talked about balancing their low-paying jobs and monotonous daily reality with keeping the faith that these very jobs could be the first step on the path to the American Dream. In this original and compelling work of ethnography, Talwar shows that contrary to those arguing that the fast-food industry only represents an increasing homogenization of the American workforce, fast-food chains in immigrant communities must and do adapt to their surroundings. Rather than focusing on how ethnic communities become relatively sealed off from the larger economy, Talwar explores the interplay between globalizing mainstream forces like fast-food chains and the immigrant communities of our largest and most diverse cities.
Call Number: Marvin A. Pomerantz Business Library (HD8039.H82 U7 2002 )
Publication Date: 2002-01-31
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The Food Industry Wars by Ronald D. Michman; Edward M. MazzeHow food marketers make use of key variables--such as innovation; target market; market segmentation; image; and physical, environmental, and human resources--determines how successfully they sell their products. Michman and Mazze concentrate on the food industry as they examine what contributes to a successful marketing campaign. The authors discover that not all variables have to be used concurrently; some may be more important than others depending on environmental conditions, and the effective use of one variable may cancel the ineffectiveness of another. By focusing on the key variables to use in a volatile economic environment, by emphasizing lessons learned from both marketing successes and failures, and by demonstrating how to adapt key variables to changing conditions, Michman and Mazze help executives ensure the success of their marketing efforts. Mazze and Michman examine 10 institutional formats in the American food marketing and distribution structure--supermarkets, fast-food, ice cream, soup, breakfast cereal, baby food, ethnic food, snack food, candy and soft-drinks. The supermarket industry is analyzed first with an overview of food marketing and distribution. Specific industries are then analyzed using the five key variables (innovation, image, target market, physical environment, and human resources) with a historical framework to help managers learn from past marketing mistakes. The authors emphasize that avoidance of past mistakes is essential for sound marketing strategy, a fact illustrated by the examples of companies afflicted by injuries who have disregarded this advice.
Call Number: Ebook
Publication Date: 1998-06-30
Book @ Main Lib. Older edition at the Biz Lib
Golden Arches East by James L. Watson (Editor)McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely readand widely acclaimedGolden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: "Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." Nicholas Kristof, New York Times Book Review "This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies." Joseph Bosco, China Journal "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life." Paul Noguchi, Journal of Asian Studies "Here is the rare academic study that belongs in every library."Library Journal
Call Number: Main Library (TX945.5.M33 G65 2006 )
Publication Date: 2006-03-13
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The Cola Wars by J. C. Louis; Harvey Yazijian
Call Number: Marvin A. Pomerantz Business Library (HD9348.U54 C634 ) and other locations
Publication Date: 1980
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Selling 'em by the Sack by David Gerard HoganIn the wake of World War I, the hamburger was still considered a disreputable and undesirable food. Yet by 1930 Americans in every corner of the country accepted the hamburger as a mainstream meal and eventually made it a staple of their diet. The quintessential "American" food, hamburgers have by now spread to almost every country and culture in the world. But how did this fast food icon come to occupy so quickly such a singular role in American mass culture? In Selling 'em By the Sack, David Gerard Hogan traces the history of the hamburger's rise as a distinctive American culinary and ethnic symbol through the prism of one of its earliest promoters. The first to market both the hamburger and the "to go" carry-out style to American consumers, White Castle quickly established itself as a cornerstone of the fast food industry. Its founder, Billy Ingram, shrewdly marketed his hamburgers in large quantities at five cents a piece, telling his customers to "Buy'em by the Sack." The years following World War II saw the rise of great franchised chains such as McDonald's, which challenged and ultimately overshadowed the company that Billy Ingram founded. Yet White Castle stands as a charismatic pioneer in one of America's most formidable industries, a company that drastically changed American eating patterns, and hence, American life. It could be argued that what Henry Ford did for the car and transportation, Billy Ingram did for the hamburger and eating.
Call Number: Ebook
Publication Date: 1999-11-01
IBIS World Industry Report
Book @Main Lib Special Collections
In-n-Out Burger by Stacy PermanThe untold story of the renegade burger chain that evokes a passionate following unlike any other In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following. Stacy Perman's In-N-Out Burger is the inside story behind a real American success story--not only a tale of a unique and profitable business but also of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer. A keenly observed narrative that explores the transformation of a California fad into an enduring cult of popularity, it is also the story of the conflicted, secretive, and ultimately tragic Snyder family, who cooked a billion burgers and hooked a zillion fans.
Call Number: Special Collections Szathmary Collection (TX945.5.I5 P47 2009 )
Publication Date: 2010-10-12
Brand equity ranking of quick service restaurants in the U.S. 2012 (From Statista)
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The Other Guy Blinked by Roger Enrico; Jesse Kornbluth
Call Number: Marvin A. Pomerantz Business Library HD9349.S634 P464 1
Publication Date: 1986
PepsiCo's net revenue worldwide from 2007 to 2013 (in billion U.S. dollars)