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The University of Iowa Libraries

Marvin A. Pomerantz Business Library

MKTG:4000 Contemporary Topics in Marketing

Welcome

This business library research guide is designed to help you find information for your popcorn company project.  For the project you will be charged with finding consumer preferences and behavior.  Use the "find Consumer Information" link on the left to access sources that provide this information. In that section I have listed tips and hints under each source. 

If you need overall market or industry information, the sources listed in the consumer information section also offer info such as outlook, opportunities, threats, market share.In addition to the consumer info section, I have included a link on the left to more sources that provide industry and market analysis.

If you need help, please contact me.
--Kim