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The University of Iowa Libraries

The University of Iowa Libraries

Guides

Strategic Communication Campaigns: Selected Resources

Guide for students in JMC:3615:0001

Popular Articles

Iowa Data Center: http://www.iowadatacenter.org/

Demographics

http://guides.lib.uiowa.edu/market (Demographics tab)

SimplyMap (Use your UI email address as username)

SimplyMapy Demos:
Mapping Demographic Data
Using Data Filters 

MarketResearch.com Academic (Americans in 2020)

Media Consumption

Entertainment, Media & Advertising Market Research Handbook (2013-2014) 

Attitudes Nationally

http://www.pewresearch.org

            Sample: http://www.pewresearch.org/topics/political-attitudes-and-values/

http://www.apnorc.org/

Of possible interest

Consumer Behavior (2014) 

Leisure Market Research Handbook (2012-2013)

(other handbooks listed on Marketing guides under Market Research Reports & Stats)

Subject Guide

Ericka Raber
Contact:
Librarian
Education, Communication Studies, Journalism
319.335.5232

Google Scholar

Google Scholar
 

For off-campus use set your Scholar Preferences (Library Links) to The University of Iowa.