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The University of Iowa Libraries

The University of Iowa Libraries


Strategic Communication Campaigns JMC:3615: Selected Resources

Popular Articles

Iowa Data Center:

Demographics (Demographics tab)

SimplyMap (Use your UI email address as username)

SimplyMapy Demos:
Mapping Demographic Data
Using Data Filters Academic (Americans in 2020)

Media Consumption

Entertainment, Media & Advertising Market Research Handbook (2013-2014) 

Attitudes Nationally


Of possible interest

Consumer Behavior (2014) 

Leisure Market Research Handbook (2012-2013)

(other handbooks listed on Marketing guides under Market Research Reports & Stats)

Subject Guide

Ericka Raber
Education, Communication Studies, Journalism

Google Scholar

Google Scholar

For off-campus use set your Scholar Preferences (Library Links) to The University of Iowa.