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Marketing Management 6M:147   Tags: business_course_guides, company information, market research, marketing  

Last Updated: Jan 29, 2013 URL: http://guides.lib.uiowa.edu/marketingmanagement Print Guide RSS UpdatesEmail Alerts

Industry Analysis & Market Research Print Page
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Welcome

Use this research guide to help you find information for your project.  If you need additional help contact me.  ---Kim

 

Industry Analysis and Market Research

NetAdvantage:
Covers 50 Broad US Industries. Reports highlight current environment, trends, and regulation.  Industries covered that may prove useful for your project include:

  • Broadcasting, cable, and satellite
  • retailing
  • Alcoholic Beverages

IBIS World:
covers 700+ US Industries.  Reports include forecast, operating conditions, product and market segmentation, revenue. 

  • This site covers a wide variety of US Industries and should be searched if researching US markets

MarketLine Advantage (formerly Datamonitor 360):
Find information on market size, market share, and the leading companies in multiple markets, including over 3,000 industry profiles across more than 25 geographies and 200 markets. Industries covered that may prove useful for your project include:

  • Mobile Phones
  • Radio Broadcasting
  • Television Broadcasting
  • Automotive
  • Wind Energy
  • Renewable Energy
  • Biofuel Production and consumption
  • Video Games
  • sports equipment (firearms included)

Market Research Academic
Offers extensive, detailed market research reports from leading sources - Kalorama Information, Packaged Facts, MarketLooks, Icon Group International and Specialists in Business Information. Markets covered that may prove useful for your project include:

  • Clean Tech Energy
  • Nuclear Energy
  • Solar Energy
  • Wind Turbine Market
  • Trade e-book publishing
  • Consumer book Publishing
  • Electric and Hybrid Vehicle

Mintel:
Includes consumer market reports by Mintel Analysts. Covers US and UK markets.  Topics covered that may prove useful for your project include:

  • Mobile Phones
  • Mobile Phone Services
  • Portable Technology
  • Green Living
  • Attitudes Toward Energy Savings
  • Hybrid and Electric Automobiles
  • Digital Entertainment: Streaming video
  • Movie Consumption at Home
  • Airlines
  • In Car Electronics
  • Digital Entertainment:Internet Radio
  • Media Usage and Online Entertainment
  • Green products
  • Alcoholic beverages




Need Help? Contact Kim

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Kimberly Bloedel
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Pomerantz Business Library
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