- IBIS World
--Includes industry market research reports by IBISWorld analysts
- MarketResearch Academic
--Offers extensive, detailed market research reports from leading sources - Kalorama Information, Packaged Facts, MarketLooks, Icon Group International and Specialists in Business Information
- Mintel Reports
--Includes consumer market reports by Mintel Analysts
- SimplyMap---Note: Only works in Firefox browser
--Includes Media Mark Survey data of the American Consumer.
-- Enables retrieval of data at the various geographic levels (national, state, city etc.)
From the site: aggregates statistical data on over 600 international industries from more than 18,000 sources, including market researchers, trade organizations, scientific journals, and government databases.
- Market Share Reporter
--Find market share data for companies and products.
(University of Iowa access only)
--Note: These handbooks are accessible through Business Source Complete. The links below will take you directly to the handbook record. For the current version click on the most current year link --which will be on the right side of the screen. You may need the most recent version of Adobe PDF Reader to view the chapters. Click here for download info.