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The University of Iowa Libraries

Marvin A. Pomerantz Business Library

MGMT:3450 International Business Environments

Need Help? Contact Kim

Kim Bloedel
Pomerantz Business Library

Website / Blog Page


Bowl of popcornThis research guide is designed to help you find information for your project exploring the viability of introducing popcorn as a snack food in Poland.   

The "Find Consumer and Market Information" tab on the left can help you learn more about consumers and the markets for snack foods in Poland and the U.S.

The "Find News & Articles" tab links to great sources of news articles as well as articles from academic and trade publications. In particular, take a look at Factiva. It has some great news content from Eastern Europe.

We are here to help. If you have questions or need guidance, please contact us.

Willow & Kim


Search Terms

Words and phrases to use in your search strategy

When researching the market think in Broad
and Narrow  terms


  • Foods

  •    Snack Foods

  •       Salty Snacks

  •             Popcorn