The first edition of Beyond Talent quickly became a favorite among classical and jazz musicians, and has been used in courses at scores of conservatories and universities. This expanded second edition provides updated user-friendly advice, inspiring examples, and practical tools to advance a career in music. Packed with new tips and resources, Beyond Talent now covers everything from social networking tools, to commissioning, branding, and online fundraising, as well as tips on staying motivated, assessing one's strengths and weaknesses, and managing time, money, and stress. Loaded with new sidebar profiles from entrepreneurial musicians, artist managers, and concert presenters, the new edition balances warmth and candor with straightforward advice on developing and sustaining a meaningful life in music. Beyond Talent is the ideal companion for students and professionals, emerging musicians and mid-career artists.
So you’re talented, well trained, and passionate about music. What next? The professional marketplace is flooded with outstanding musicians, forced to compete for a shrinking number of ""traditional"" opportunities. The Savvy Musician helps balance three overriding aspects of your professional musical life: (1) building a career, (2) earning a living, and (3) making a difference. Filled with clearly articulated concepts, detailed strategies, and 165 vignettes about actual musicians working to create a meaningful and prosperous career, this book examines critical elements often overlooked or misunderstood by musicians, and helps you take control of your career. Discover how to build an immediately recognizable ""brand,"" capitalize on technologyfrom Internet tools to the new recording paradigm, expand your network, and raise money to fund your dreams. The Savvy Musician is an invaluable resource for performers, composers, educators, students, administrators, industry employees, and others interested in a thriving musical future.
Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation.