"Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other websites." from https://scholar.google.com/intl/en/scholar/about.html, About Google Scholar.
To be able to get to full-text articles from your Library's subscriptions when using Google Scholar, either go directly to http://scholar.google.com and follow the instructions below to get linked to our library, or use the Library's proxied link found in our list of databases, http://purl.lib.uiowa.edu/GoogleSch.
Use Google Scholar to get full-text articles with Library subscriptions - Link to the Library!
Go to Settings
Click on Library Links
Make sure The University of Iowa - ViewIt@UILink has a check mark next to it and SAVE that setting
Then look for the ViewIt@UILink link in the results to get to University of Iowa subscribed content.
Explore the "Cite" and "Cited by" features