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The University of Iowa Libraries

Marvin A. Pomerantz Business Library

MBA:8110 Marketing Management: Specific Project Help

Industry Analysis and Market Research

NetAdvantage:
Covers 50 Broad US Industries. Reports highlight current environment, trends, and regulation.  Industries covered that may prove useful for your project include:

  • Broadcasting, cable, and satellite
  • retailing
  • Alcoholic Beverages

IBIS World:
covers 700+ US Industries.  Reports include forecast, operating conditions, product and market segmentation, revenue. 

  • This site covers a wide variety of US Industries and should be searched if researching US markets

 

MarketLine Advantage (formerly Datamonitor 360):
Find information on market size, market share, and the leading companies in multiple markets, including over 3,000 industry profiles across more than 25 geographies and 200 markets. Industries covered that may prove useful for your project include:

  • Mobile Phones
  • Radio Broadcasting
  • Television Broadcasting
  • Automotive
  • Wind Energy
  • Renewable Energy
  • Biofuel Production and consumption
  • Video Games
  • sports equipment (firearms included)

 

Market Research Academic
Offers extensive, detailed market research reports from leading sources - Kalorama Information, Packaged Facts, MarketLooks, Icon Group International and Specialists in Business Information. Markets covered that may prove useful for your project include:

  • Clean Tech Energy
  • Nuclear Energy
  • Solar Energy
  • Wind Turbine Market
  • Trade e-book publishing
  • Consumer book Publishing
  • Electric and Hybrid Vehicle

Mintel:
Includes consumer market reports by Mintel Analysts. Covers US and UK markets.  Topics covered that may prove useful for your project include:
 

  • Mobile Phones
  • Mobile Phone Services
  • Portable Technology
  • Green Living
  • Attitudes Toward Energy Savings
  • Hybrid and Electric Automobiles
  • Digital Entertainment: Streaming video
  • Movie Consumption at Home
  • Airlines
  • In Car Electronics
  • Digital Entertainment:Internet Radio
  • Media Usage and Online Entertainment
  • Green products
  • Alcoholic beverages

 

 



 

Need Help? Contact Kim

Kim Bloedel's picture
Kim Bloedel
Contact:
Pomerantz Business Library

319-335-3077
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