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The University of Iowa Libraries

Marvin A. Pomerantz Business Library

MBA:8110 Marketing Management: Industry & Market Research

Not sure about the Industry Classification?

Check the Economic Census to clarify how the industry you are researching is classified, labled and structured.

Industry Statistics Portal

This site is a free site from the US Government.  It also offers data on many industries and sub-industries.

Find Market Share data

Search Market Share Reporter for market share data on a product or company.

Industry Info Databases

Use the following databases to find information on industry trends, key players, industry ratios & statistics, forecasts and more. 

Market Research Databases

Use the following databases to find market research reports, market share data, and consumer market reports.

Need Help? Contact Kim

Kim Bloedel's picture
Kim Bloedel
Pomerantz Business Library