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Marvin A. Pomerantz Business Library

MBA Quick Links MBA:8110 / MBA:8309 / MBA:8200: Customer Experience - Articles and more

Google Scholar

Go to: http://purl.lib.uiowa.edu/GoogleSch

Your Scholar Preferences will be set to use The University of Iowa Google Scholar Library Links allowing you access to library resourcse through Google Scholar.

Example search strategies are:
Zappos and Customer
Zappos and (customer or consumer)
Zappos and "Customer Experience"
Zappos and "User Experience"

Find Articles

Search the following article databases to find information that discuss customer experience and specific companies. 

Example search strategies are:
Zappos and Customer
Zappos and (customer or consumer)
Zappos and "Customer Experience"
Zappos and "User Experience"

Search the Market Research Report Sites

Search these sites for reports that discuss markets such as banking, healthcare, technology.  These reports include sections that discuss key companies and their marketing and social media strategies.

Need Help? Contact Kim

Kim Bloedel's picture
Kim Bloedel
Contact:
Pomerantz Business Library

319-335-3077
Website