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The University of Iowa Libraries

Marvin A. Pomerantz Business Library

Market Research: Demographics

Pomerantz Biz Library Resources

Demographics

Lifesytle Market Analyst

ONLINE

From the book description: will help you identify consumers by their lifestyle interests, analyze the markets where they live, examine related areas of interest, and find the medium that allows you to reach them most effectively. It offers profiles of 70+ lifestyle categories from dieting to photography. Find out who gambles, who takes cruises on ships, who uses a home computer, and what type of computer they use. Learn about people who attend arts events, people who like to fish, and people who donate to charitable causes. It's four sections provide: --Demographic profiles for 210 Designated Market Areas (DMAs) --The Top-10 Lifestyles for each DMA (with indicies for all 70+ activities) --Lifestyle activities that index highest for each demographic profile --Comparisons of other activities that correspond with an activity of interest




Need Help? Contact Willow

Willow Fuchs's picture
Willow Fuchs
Contact:
Pomerantz Business Library
319-335-3077
Website / Blog Page

Need Help? Contact Kim

Kim Bloedel's picture
Kim Bloedel
Contact:
Pomerantz Business Library

319-335-3077
Website / Blog Page