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Marvin A. Pomerantz Business Library

MKTG:3000 Introduction to Marketing Strategy:Articles

A guide created for Intro to Marketing students in order to help them complete their projects.

Search strategies

Helpful search terms:

  • "Business Ethics"
  • "social responsibility"
  • "corporate responsibility"
  • Ethics

Sample searches:

  • Toyota and "business ethics"
  • Toyota and "corporate responsibility"
  • Toyota and "social responsibility"
  • Toyota and ethics
  • Toyota and green
  • Toyota and sustainability
  • Toyota and (green or sustainability)

Online Citation Style Guides

Article Databases

The article databases listed here are the top five that we use at the business library.  Search the databases for articles on companies, products and for current news and trends in your industry. Please let us know if you would like help searching for articles.

Official Style Guides

Need Help? Contact Willow

Willow Fuchs's picture
Willow Fuchs
Contact:
Pomerantz Business Library
319-335-3077
Website

Need Help? Contact Kim

Kim Bloedel's picture
Kim Bloedel
Contact:
Pomerantz Business Library

319-335-3077
Website