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The University of Iowa Libraries

Marvin A. Pomerantz Business Library

MKTG:3000 Introduction to Marketing Strategy:Industry & Market Research

A guide created for Intro to Marketing students in order to help them complete their projects.

Find Market Share data

Search Market Share Reporter for market share data on a product or company.

Industry Classification / Hierarchy

Check the Economic Census to clarify how the industry you are researching is classified, labled and structured.

Industry Statistics Portal

This site is a free site from the US Government.  It also offers data on many industries and sub-industries.

Industry Info Databases

Use the following databases to find information on industry trends, key players, industry ratios & statistics, forecasts and more. 

Market Research Databases (offer detailed info on product categories,brands, and consumers)

Use the following databases to find market research reports, market share data, and consumer market reports.

Need Help? Contact Willow

Willow Fuchs's picture
Willow Fuchs
Contact:
Pomerantz Business Library
319-335-3077
Website / Blog Page

Need Help? Contact Kim

Kim Bloedel's picture
Kim Bloedel
Contact:
Pomerantz Business Library

319-335-3077
Website / Blog Page