The Fall of the Alphas
"Today's American corporate world is a tale of two cultures. One more traditional and common, is centralized and hierarchical. I call it Alpha. The other, smaller and rarer, is decentralized, horizontal, and inclusive. I call this one Beta."
The Fall of the Alphas explores the sweeping changes taking place in the corporate and social cultures of today's most successful organizations. Utilizing years of advising companies of all sizes, hypergrowth startups to Fortune 500 company management teams, Dana Ardi identifies a pivotal evolutionary moment: the decline of the traditional Alpha-model (the top-down, male-dominated, authoritarian, corner-office hierarchy that has ruled organizational landscapes for so long), as it is replaced by collaboration, connectivity, and the sharing of power. As Ardi persuasively demonstrates, in the new Beta organization, it is the team players, the sage advisors, the network experts, the trusted assistants, and the communications facilitators who are coming to the fore, as savvy managers learn to lead through influence and collaboration rather than authority and competition. From technology behemoths to small and medium-sized businesses, Beta has become the new paradigm for success in today's challenging market.
With insight and practical guidance, Dana Ardi shows how any business organization or team can re-organize from Alpha to Beta—and be more effective, flexible, and profitable.
Dr. Dana Ardi is a leader of the human-captial movement, distinguished by her expertise in the executive coaching and recruitment field. She is managing director and founder of Corporate Anthyropology Advisors, working to advise and transform businesses through people. She lives in New York.
- Book Introduction & Description