Market and Industry Research - ENTR:3350 Entrepreneurial Strategy

Find Market Share data

Search Market Share Reporter for market share data on a product or company.

Check the NAICS search to clarify how the industry you are researching is classified, labled and structured.

This site is a free site from the US Government. It also offers data on many industries and sub-industries.

(Hawk ID & pw required)

These resources will guide you to trade associations pertaining to your industry.

Directory of Business Information Resources
Book: Pomerantz Biz Library Reference, HD 2425 .D46
— Lists trade associations, newsletters, magazines and journals, trade shows, directories, databases and websites by industry. Also provides a listing of special issues of magazines.
IPL Associations Listing
This is a guide to the websites of prominent organizations and associations, assembled by the Internet Public Library (University of Michigan).
ASAE Gateway to Associations Directory
Searchable database with links to the current websites of each association listed.
TradePub.com
Lists a large number of trade publications by industry. Free Trade Magazine Subscriptions & Technical Document Downloads
Trade Show News Network
Includes a searchable database of over 15,000 trade shows and conferences, as well as 30,000+ seminars.

Use the following databases to find information on industry trends, key players, industry ratios & statistics, forecasts and more.

Watch the accompanying videos for more help.

IBISWorld This link opens in a new window
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Business reports in four categories: industry market research, industry risk ratings, company research, and economic and demographic data. US, Global, and China coverage.
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Statista This link opens in a new window
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
NetAdvantage (Standard and Poor's) This link opens in a new window
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Includes access to the S&P Industry Surveys (U.S. and global)
U.S. surveys cover 50 industries, are updated twice a year, and contain analysis, trend, and overview information

Passport (Consumer Industries) This link opens in a new window
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Passport is Euromonitor International’s global market analysis software platform, which analyses the industry in countries around the world. It monitors industry trends and gives strategic analysis and a market size and market share database for products across all key countries.

Mergent Online
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Includes industry profile reports with information on current environment, key references, market trends and forecasts

Business Source Complete This link opens in a new window
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Find articles in over 1200 business journals,and Marketline company reports, country analysis reports, and industry reports.

First Research This link opens in a new window
More than 1000 top industry segments are covered. Each report consists of key statistics and analysis on market and competitive landscape characteristics, operating conditions, business challenges, industry trends, current and historical industry growth, and more.
BizMiner This link opens in a new window
Offers industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more.
Freedonia Focus Portal This link opens in a new window
A collection of industry market research, consisting of over 250 reports covering 18 industry sectors. The reports provide market size, historical and forecasted demand by product and markets, and profiles of the market leading companies.
Factiva This link opens in a new window
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Search for "TechNavio" to find industry reports. Then use left hand column to choose Resource: TechNavio, geography, industry, etc.
Small Business Reference Center This link opens in a new window
Small Business Reference Center offers readers a collection of state-specific resources supported with demographic data and other local information. Completing the database are business videos that provide critical information for business owners including interviews, ‘lessons learned’ features, lectures and ‘how to’ videos to help foster success in all aspects of managing a business.

Use the following databases to find market research reports, market share data, and consumer market reports.

Passport (Consumer Industries) This link opens in a new window
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Passport is Euromonitor International’s global market analysis software platform, which analyses the industry in countries around the world. It monitors industry trends and gives strategic analysis and a market size and market share database for products across all key countries.

MarketResearch Academic
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Offers extensive, detailed market research reports from leading sources - Kalorama Information, Packaged Facts, MarketLooks, Icon Group International and Specialists in Business Information.

IBISWorld This link opens in a new window
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Includes industry market research reports by IBISWorld analysts.
- US Industry Reports (NAICS)
- US Specialized Industry Reports
- Global Industry Reports
- US Business Environment Profiles
RKMA Market Research Reports This link opens in a new window
Richard K. Miller & Associates (RKMA) market research handbooks focus on various consumer-related markets. Each of these comprehensive assessments includes market forecasts, sector trends, and statistics. In addition to in-depth analyses, handbooks include links to hundreds of websites for additional information.
SimplyAnalytics This link opens in a new window
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Users have a choice to either create an account to log-in using their e-mail address or click a button to log-in as a guest
SimplyMap is a web-based mapping application that lets users quickly create professional-quality thematic maps and reports using demographic, business, and marketing data for the United States. NB: 5 concurrent user limit.

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Pomerantz Business Library
319-335-3077

Subjects: Business and Economics