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Entrepreneurial Marketing (6T:134)   Tags: business_course_guides  

Offers links to web sites and materials that will be useful for students enrolled in Entrepreneurial Marketing
Last Updated: Apr 24, 2014 URL: http://guides.lib.uiowa.edu/6t134 Print Guide RSS UpdatesEmail Alerts

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Welcome

Welcome to the Entrepreneurial Marketing subject guide.  Use the links and materials on this guide to find info for your project.  Remember that I am here to help. So if you have questions send me an e-mail or give me a call. 

---Kim

 

Tips for the research process:

  • If you are a new to an industry or market start with industry reports that focus on the national or global environment. These reports focus on the "big picture" in which a business operates. The reports offer info on industry trends, outlook, revenues and more.
    **Useful sources include IBISWorld, MarketLine Advantage, Mintel, and Market Research Academic (see the industry and Market tab on this guide)

  • Great sources for consumer behavior information are Mintel and Marketrearch Academic. These sites offer info at the global or national level If you need consumer preference info at a local level try SimplyMap (see local info tab on this guide)

  • If you would like to find a list of companies in an industry and filter to the state, city or country level, two great sources are Lexis Nexis Academic and Simply Map --which includes this info in the Points feature.

 

 

Industry Qs

 

Kim's presentation

Need Help? Contact Kim

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Kimberly Bloedel
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Pomerantz Business Library
319-335-3077
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Need help? Contact Willow

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Willow Fuchs
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Pomerantz Business Library
319-335-3077
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