Welcome to the Entrepreneurial Marketing subject guide. Use the links and materials on this guide to find info for your project. Remember that I am here to help. So if you have questions send me an e-mail or give me a call.
Tips for the research process:
- If you are a new to an industry or market start with industry reports that focus on the national or global environment. These reports focus on the "big picture" in which a business operates. The reports offer info on industry trends, outlook, revenues and more.
**Useful sources include IBISWorld, MarketLine Advantage, Mintel, and Market Research Academic (see the industry and Market tab on this guide)
- Great sources for consumer behavior information are Mintel and Marketrearch Academic. These sites offer info at the global or national level. If you need consumer preference info at a local level try SimplyMap (see local info tab on this guide).
- If you would like to find a list of companies in an industry and filter to the state, city or country level, two great sources are Lexis Nexis Academic and Simply Map --which includes this info in the Points feature.
Need Help? Contact Kim
Pomerantz Business Library